MLM Marketing Plan

 Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.

I know that most new recruits are told to make that first list quickly and introduce everyone you know to the opportunity. This is the basic old school marketing plan for MLM and it is no longer practical. The problem is this sets the new recruits up to be rejected by people they actually care about, and continuous rejection usually results in the newbie quitting before they ever got very deep into the business.

Okay, now for the good news. Thanks to the internet, everyone now has access to the global economy. Also through the use of lead generation pages, niche websites, social networking, video marketing, and much more, it is actually relatively easy to introduce your opportunity to the global market and have those that are interested contact you. Yes, people interested in the opportunity actually contact you. This is called warm prospecting or warm recruiting because those that contact you are already interested you just have to close the deal and help them get started.

Now for the good stuff. I am going to tell you how to set up a modern MLM marketing plan that actually works for you 24 hours a day 7 days a week.

The first thing is to find a high quality network marketed product or service that you can be passionate about. Being passionate about it makes it much easier to stick with long enough to really learn about it and see the benefits. Your passion will be felt by those you talk to about your opportunity. Personally I am passionate about health and nutrition. That is why I market what I consider to be the highest quality nutritional products available.

Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.

Finally, get online. This is the most essential part of the MLM marketing plan. There are just so many ways to get a product and opportunity in front of thousands of people and create interest. The key here is to use a website or lead capture page to funnel traffic to using multiple marketing channels. This website or lead capture page needs to provide enough information to get the prospect interested enough to fill out a contact form or call you.

The multiple marketing channels that I am talking about are article marketing, forum marketing, pay per click marketing, social network marketing, business card marketing, blogs and video marketing.

Determine the following and hold yourself accountable:

• How many articles you are going to write each week?
• How often you are going to update your social networking fan page?
• How many posts will you blog each week?
• How many business cards will you give out each day?
• How many instructional videos will you create each month?

Now that the marketing side of the plan is established decide how you are going to fallow up with leads. What information will you be providing on the fist contact? How long will you wait for the second contact and close? What do you need from the prospect to get them started? Are they interested in being a customer or team member?

You get the point. When a warm prospect contacts you, know ahead of time what you are going to do. It may take some time and a little trial and error to really get this part down but the idea is to have a plan. It is okay to modify that plan when need be but it is much easier to take action when you have a plan to stick to.

Here is the most important thing. Once you have created your plan, share it with everyone in your network. The only way to become successful in network marketing is to help others become successful.

Inbound Marketing Vs Content Marketing

 There are two forms of marketing that need to be explained, in order to gain a better understanding of the marketing.

What is inbound marketing?

Inbound marketing is differentiating itself from the old marketing strategies, and instead of buying ads and email lists, the main focus is on creating quality content that attracts the clients, who are becoming naturally interested in the product. Therefore, you match your published content with the customer's interest and you gain more profit. In order to attract more clients, you may find SEO (i.e. search engine optimization) to be rather useful, and you will also engage in social media activities, creating accounts on every existing platform, such as Facebook, Twitter, Google +, Pinterest, LinkedIn, etc. However, you shouldn't forget about blogging, a common activity these days, which allows the customers to find an honest, entertaining, and informative opinion about a certain product. A great inbound marketing knows how to connect all the dots in order to obtain a great comprehensive marketing strategy.

What is content marketing?

Content marketing focuses on creating original and valuable content and distributing existing content in order to attract the target audience. In the process of sharing this content you may use smart marketing strategies. Content marketing is focusing on every stage of the buying process, using strategic planning. It uses content to communicate with customers, keeping them interested in the business. However, the main focus is placed on content, which has to be innovative and entertaining, without being too pushy.

What are the similarities between these two marketing strategies?

The main similitude is definitely the importance of the contents, since it seems that they both appreciate valuable and original content. They are new strategies that are designed to improve the existing ones, without taking them down because even the old strategies have sometimes good results. Both of them are smart strategies, and if used correctly, they can attract many customers.

What are the differences between these two marketing strategies?

The difference is very simple. These two marketing strategies aren't the same. In fact, content marketing is actually an important part of inbound marketing, and therefore, even if they are different, they form a strong relation, where inbound uses content. Therefore, in simpler words, inbound marketing implements content strategy in order to attract more targeted customers, creating interesting connections all around the internet. It is hard to see them existing one without the other.

Now that you know more about these marketing strategies, you may see that even if the tactics are different, the goal remains the same, both of these marketing strategies differentiating themselves from old traditional marketing, which might seem a little too pushy. Your SEO provider should try to focus on innovative ways of attracting your business, and we believe that it is essential to clarify these two marketing strategies that have conquered the business world. However, it is not enough to implement them, at least not without smart strategies that have results.

Market Segmentation And Digital Marketing

 Digital marketing is now firmly on the agenda when businesses are developing their go to market strategies, and this is something that seems set to continue in the coming years. Since the internet is able to appeal to large audiences and is able to get the brand identity of an organization communicated easier than before, it is possible to see exceptional business growth due to the rollout of this form of strategy.

What some businesses are failing to keep in mind, however, is that the development and subsequent execution of digital marketing strategies is not always so simple and straightforward as portrayed by many. One thing to keep in mind is that of the business fundamental of market segmentation; that appealing to different types of people and different interests and the process of implementing this using the internet. What one segment of the market may like something that another segment may find boring or annoying; this simple point can affect how successful business marketing strategies are when implemented using digital technologies.

When looking to develop strategies and generate interest from specific market segments it is important to remember the "message to market match" therefore however an organization appeals to a market segment will by definition depend on the content of the message and ensuring that message reaches its intended target market. As an example a company may be communicating a marketing message via an image or graphics which is in effect the same thing that is being said via a well written article, the image may end up being more successful if the target market segment has more visual people in it. The point being made if that different types of users are going to respond differently depending on the types of marketing strategies deployed, this marketing fundamental must be adhered to during the development and execution of online marketing strategies.

Since there are so many different types of end users using the internet daily it means that organizations have to continually refine internet marketing strategies in order to gain a more detailed understanding of that which their target market segment audience[s] prefers. If any company is looking to market to a large audience using digital techniques; then it is going to have to pay attention to marketing to different segments using the internet. To take this further it will be necessary to further subdivide the internet as a marketing channel into sub channels. As an example we could consider...

• Social media
• Video
• Podcasting / audio
• Search engine marketing

... as sub channels [and the list could go on an on!] within the digital marketing realm, therefore companies have to use these sub channels in order to communicate its messages to specific market segments.

It is critically important to make sure that all digital content is carefully crafted and delivered via the most appropriate sub digital marketing channel in order to generate the desired effect for the company. Consider consistently creating quality, appropriate [remember the "message to market match"?] and detailed [as appropriate] content designed to appeal via a combination of visual, auditory and kinesthetic modes in order to resonate with as many people as possible.

As businesses of all sizes bring digital marketing more and more into their strategic mix, the question of market segmentation and making sure that the message of the organization first reaches its target market segment and secondly resonates with it needs to be high on the agenda of company executives. It is true to state that whilst many organizations may not like the extra work that goes into developing strategic digital marketing strategies that takes the marketing segmentation fundamental into consideration, it is necessary if it hopes to appeal to as many market segments as possible that it has identified for the growth of the business.